Richmond Mcdonald's prepares for 'convenience of the future' restaurant redesign upon reopening

By Heather Nicholls 29th Nov 2023

McDonalds is reopening next week with a brand new redesign! (Photo Credit: London Fire Brigade).
McDonalds is reopening next week with a brand new redesign! (Photo Credit: London Fire Brigade).

Richmond McDonald's has been closed since a fire damaged the roof in July - it will reopen on 7 December with a new redesign.

The restaurant is undergoing a restaurant redesign, which promises to deliver a better customer experience for all, as a part of McDonald's ambitious 'Convenience of the Future' restaurant revamp programme which will combine a new restaurant layout with the latest technology to create a more seamless and enjoyable experience for customers.

With the rise in delivery and the way customers order, collect, and enjoy their McDonald's continuing to evolve, the Richmond McDonald's will now offer a separate 'McDelivery only' area, which allows delivery drivers to go in and out of a dedicated courier entrance and service area.

This will enable delivery drivers to collect orders more efficiently, reducing congestion in the dining area and giving walk-in takeaway and dining customers more space. 

The dedicated courier entrance will also mean there is less noise in the restaurant, creating a more relaxing ambiance, particularly during peak busy times.  

The restaurant is also excited to announce the implementation of a series of sustainable innovations, initially trialed at McDonald's first net-zero carbon emission restaurant in Market Drayton, as the business works towards its target of achieving net zero emissions across all its restaurants and offices by 2030.

The Richmond restaurant includes LED lighting and wall graphics made from recycled coffee cups; recyclable floor and wall tiles and furniture which is made from fully recycled materials that is also fully recyclable itself.

As well as the environmental and courier changes, improvements have been made for staff including their break spaces.

A redesign of crew rooms will create a more relaxing and comfortable space for crew to take a well-deserved break.

While the traditional walk-in and Drive-Thru remain core to how customers order, the redesign of McDonald's kitchens and dining areas as part of Convenience of the Future will better integrate digital sales channels, the McDonald's App and make smarter use of internal space to enhance the dine-in experience.

With dedicated areas for the different ways to order, along with the removal of the front counters, the revamp will offer a more efficient way to order and will leave customers with more space to enjoy their meal.

Gareth Pearson, chief restuarant officer, said: "The pace of change within the restaurant industry is relentless, and the pandemic accelerated this with digital adoption gathering greater pace.

"Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one.

"For this to be the case, we know we also must provide our restaurant teams and delivery partners with the best possible environment to work in.

He added: "We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like."

The upgrades will continue to evolve with new innovations launching throughout the next four years.

     

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