From Tuesday bin memes to Richmond Hill gossip, the anonymous Instagram account has built a following of more than 45,000 in under a year.

Sitting outside with coffees at Tide Tables, overlooking the Thames, it feels like a fitting place to hear the origin story of one of Richmond's most talked about social media pages.

After all, it was here that the idea for No Context Richmond was first conceived.

In just twelve months, the anonymous Instagram account has amassed more than 45,000 followers, poking fun at life in Richmond through memes, parody videos and inside jokes that many locals instantly recognise.

From Tuesday bin collections and parking tickets to rumours about Richmond Hill and digs at neighbouring areas, the account has become the number one banter page in town.

No Context Richmond was created in April 2025 by a small group of friends who felt local social media pages were missing something.

A co-founder of the page, who asked to remain anonymous, explained the thinking behind the idea.

"As friends, we thought all the Richmond accounts were, not boring but lacking in humour," they told Nub News.

"We just wanted to show and share our love of Richmond whilst making jokes. We never thought it would take off."

What started as a small project between two friends has since grown into a team of more than 20 contributors, each operating under an alias.

Some of the account admins include: Rapmin, Prepmin, The Company Car, Temp Intern, Adminted, Cricketmin.

The page even has its own head of HR — a golden retriever named Dogmin.

Much of the humour comes from poking fun at the very people behind the page.

Rather than targeting others, the creators say the jokes are often directed at themselves and the stereotypes associated with life in Richmond.

The co-founder said: "We are making fun of ourselves first.

"We are the Richmond dads. We are the housewives. We are driving Range Rovers. We have the big houses on the hill. We do send our children to private school.

"So the people we roast the most are ourselves."

Posts range from everyday upper-class frustrations to hyper-local references about cars, Beaune and the 'Richmond Dad'.

"People can relate to all the content because we post about the bins, we post about parking tickets, we post about Waitrose, about dogs," they added.

"We're just showing Richmond through our lens and our lens happens to be very immature."

While memes remain the backbone of the page, the team has expanded into more ambitious projects.

Last December they released a professionally filmed parody of the romantic comedy Love Actually, reimagined through their perspective.

More recently they followed it up with another production titled Fifty Shades of Richmond with help from TAGGED. Studios.

The co-founder, also known as Merchmin, explained: "We filmed the Love Actually parody in December and that was a huge effort.

"We had cinematographer Daniel Mann shoot for us so It was extremely professional. We all came together and it was really heartwarming."

Merchmin added: "I think getting past 10,000 followers was a huge moment because we never thought we would do that.

"We thought maybe 5,000 would be a nice number and we'd be happy with that."

What began as online jokes has also made its way into real-world products.

One of the most popular items in the account's merchandise line is a mug inspired by Richmond's weekly bin collections.

"The bin mugs were done as a joke," the co-founder said.

"I was going to do it for a post, not to commercialise it. But people really loved it, so I thought — okay, let's do mugs with bins on them."

Another design references the mysterious "Richmond Lonely Hearts", inspired by a person known for placing stickers on bus stops around town with the message: 'Lonely, call me' alongside his phone number.

The artwork itself is a playful homage to Sgt. Pepper's Lonely Hearts Club Band.

Looking beyond social media, the team is now developing a community-focused app designed to support Richmond's high street.

The idea is to create a single platform where residents can discover local businesses and access discounts and offers.

"We have built an app that could help increase footfall on high streets to benefit local businesses," the co-founder said.

"The high street is dying and pubs, restaurants and businesses are struggling. We think the app can help with that issue."

The team insists that despite their large following, they do not see themselves as influencers.

"We always promote somewhere we want to or enjoy going to," they said.

"It needs to remain truthful to who we are, which is really important.

"That's why I feel like we're not influencers, influencers take the money and say 'look at this amazing pub'. We never want to do that."

Part of the intrigue surrounding No Context Richmond comes from the team's decision to remain anonymous.

But that mystery has led to some unexpected consequences.

According to the co-founder, some people have tried to uncover the identities of those behind the page by contacting businesses or investigating where merchandise photos were taken.

They said: "It's almost turned into the Richmond Gossip Girl.

"People go around pubs and phone businesses trying to work out who we are."

Despite the curiosity, they insist revealing the people behind the page would likely be anticlimactic.

"You can only be disappointed if you find out the identity of an admin," they continued.

"We're very normal people and it's not interesting.

"What's interesting is the account — it's No Context Richmond."

At its heart, No Context Richmond remains about humour and community.

In a world often dominated by serious headlines, the creators believe laughter, particularly about everyday life, is important.

"We don't take much seriously because the news, like everything, is so depressing in the world," the co-founder said.

"You need to laugh and you need to laugh at yourself first."

Before finishing the interview, they left Nub News readers with one final message - delivered in true No Context Richmond fashion.

"My final message would be to abolish the VAT on private schools," they joked.

"And for the swingers to add us to the WhatsApp group."

To find out more about No Context Richmond, visit its Instagram page here.