Twickenham Stadium to be renamed Allianz Stadium in landmark sponsorship deal

By Cesar Medina 6th Aug 2024

Twickenham Stadium has kept the same name for more than 100 years, but it is set to be renamed Allianz Stadium next month (credit: Tijani59/Flickr).
Twickenham Stadium has kept the same name for more than 100 years, but it is set to be renamed Allianz Stadium next month (credit: Tijani59/Flickr).

The home of the English Rugby team, Twickenham Stadium, is to be renamed as the Allianz Stadium in a new sponsorship deal.

The RFU (Rugby Football Union) has revealed the change will take place from September this year.

Twickenham Stadium has held its name for more than 100 years and hosted England men's games since 1909.

The 82,000-seater stadium also hosts international women's matches, key domestic games, community events and music concerts.

RFU CEO, Bill Sweeney, says: "We're really pleased to be expanding our partnership with Allianz, enabling further investment into the community and professional game.

"This is an opportunity to celebrate our stadium's proud legacy while developing it for the future.

"This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches and everything in between.

"Over the coming years the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.

"As we head towards hosting the Women's Rugby World Cup in 2025 it is entirely fitting that the first game to be played at the newly named Allianz Stadium will be the Red Roses versus New Zealand on 14 September."

The move now increases Allianz's, a German insurance company, portfolio to eight stadiums around the world - with its most notable venue being Bayern Munich's Allianz Arena.

Colm Holmes, CEO of Allianz UK, adds: "We are delighted to partner with the RFU to further invest in grassroots clubs, our national teams, and in the home of England Rugby.

"We see a strong match between the values and ambitions of Allianz and those of the RFU.

"With each of the eight stadia we now support around the world, we seek to create the best experience for fans, players, and local communities.

"Allianz Stadium is no different. We embrace our responsibility in carrying forward its extraordinary history as a stadium full of inspirational memories, team spirit, inclusion, and heart.

"We look forward to supporting the RFU in delivering more incredible experiences for rugby fans at Allianz Stadium, as well as further opening this iconic venue to many others."

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