The much-anticipated John Lewis Christmas advert 2024 launched on 14 November which features one of its stores for the first time.

The advert tells an emotional story of a meaningful search for a gift and concludes that it is knowing where to look that guarantees finding it.

There's just nothing quite like John Lewis Kingston at Christmas and customers love going in for some Christmas magic, events and shopping inspiration.

The two-minute TV advert, created by Saatchi & Saatchi and the third in the trilogy this season, celebrates the search for the perfect gift through the wisdom of its customers and the breadth of offering in its stores - ending with the strapline: "The secret to finding the perfect gift? Knowing where to look". 

This is filled with double meaning throughout the Christmas advert; not only can the perfect gift be found in John Lewis shops as also deep within our hearts is our relationships with the people that were buying for.

This forms the basis of the John Lewis Christmas advert narrative. 

John Lewis hopes that both meanings will be special, and they'll really resonate with customers in equal measure.

Watch the advert below for yourself. What do you think?  

Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, said: "We've all been there - time's running out, and you're still looking for the perfect gift for someone in your life who's impossible to shop for.

"That's why I believe viewers will truly connect with our heroine - as she dives into a rack of dresses, exploring her memories in search of that special gift. 

"The Gifting Hour is a glorious visual and emotional feast which is both grown-up and childlike at the same time. Our chosen track, Richard Ashcroft's - 'Sonnet', is a memory for anyone who grew up in the 90s – and the fact we've not chosen a cover version really leans into the nostalgia.

"We are delighted, however, to invite the nation to cover the track for Christmas day, in a wonderful twist on the magic John Lewis formula."

The advert can also be found on the John Lewis customer app.

Head to John Lewis Kingston today to find your perfect Christmas gifts.

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