Danish homewares brand, Søstrene Grene, has unveiled details of its upcoming opening in Richmond, with a special Grand Opening event on Friday, 5 July at 10am.

Continuing its rapid expansion throughout the UK, Søstrene Grene will further establish its London presence with the announcement of its store in George Street, Richmond the chain says.

Customers are invited to join the Grand Opening, where the lucky first 100 customers will be gifted a voucher for a free large, tufted rug worth £60 and a canvas tote bag, filled with a variety of Søstrene Grene goodies.

Guests will be among the first to browse the latest collections, whilst enjoying refreshments and classical string musicians.

The reveal of the new store follows recent openings in Kingston and Wandsworth, as well as two central London sites in King's Cross and Tottenham Court Road.

READ MORE: Toys R Us reveals it will open in Richmond as part 17 new stores arriving this summer

Popular for its diverse selection of Scandi-inspired homewares, crafts and seasonal items, Søstrene Grene is fast becoming known for its affordable price points and high-quality products within in the UK.

New products arrive in store each week ensuring an exciting and unique shopping experience every visit.

Inspired by the Danish concept of 'hygge', Søstrene Grene creates a sense of warmth and comfort in both their customer journey and product selection.

The stores signature labyrinth layout encourages visitors to browse the range in a calm, comfortable atmosphere complemented by low lighting and classical music.

The first 100 customers who attend the grand opening of Søstrene Grene will be in for a chance of winning £60 worth of free goodies (credit: Søstrene Grene).

Mikkel Grene, CEO and Co-owner of Søstrene Grene, comments: "We are very excited to announce our latest opening in Richmond, our other London locations have seen great success and we are certain the new store will follow suit.

"As Søstrene Grene continues to expand throughout the UK, we look forward to introducing the brand to new customers and sharing our passion for great products at budget-friendly prices." 

UK Joint Venture partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across England, Wales, Scotland and Northern Ireland, are looking forward to the opening.

Søstrene Grene is a Danish homewares brand (credit: Søstrene Grene).

Jacob comments: "Richmond is the perfect location for our next London store.

"The area is very popular with families, that I'm sure will enjoy our unique shopping experience and vast array of products on offer.

"We can't wait to introduce the local community to the brand, we'd love to invite the residents of Richmond to join us for our special Grand Opening to celebrate."

The new store follows recent openings in Kingston and Wandsworth (credit: Søstrene Grene).

Power adds: "The launch of the Richmond site marks our fifth location in Greater London. The response to our other London locations has been overwhelmingly positive and we look forward to continuing this success as we expand throughout the capital."

The official Grand Opening of Søstrene Grene in George Street, Richmond will take place on Friday 5th July at 10am.

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene

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