Marks & Spencer has confirmed plans to convert its long-standing George Street branch into an M&S Food store, with new signage and a refreshed shopfront proposed as part of the changes.

The retailer has submitted a planning application seeking permission to update signs on both the George Street frontage and the rear elevation on Red Lion Street, alongside a series of minor external alterations.

This application comes as The Gym Group propose new signage next to and on top of M&S.

The proposed front elevation of the M&S store on George Street, Richmond (credit: Planning application).

In a heritage impact assessment prepared on behalf of M&S, consultants Lichfields said the work represents "minor changes to the exterior of the building, removal of existing plant and installation of new plant, and minor changes to the signage."

The application outlines a range of updates to support the store's transition to an M&S Food branch:

• Replacement of existing plant equipment in the same locations
• Repainting of existing doors
• Decoration of upper-floor windows
• Replacement of central George Street entrance doors with sliding glass doors
• Cladding the existing framework in black panelling
• New metal louvres and escape doors on the Red Lion Street elevation
• Updated M&S Food signage in place of current branding
• One new bus stop sign

The proposed rear elevation of the M&S store (credit: Planning application).

Lichfields' assessment concludes the proposals would have "no impact" on the surrounding Buildings of Townscape Merit and amount to a modest visual improvement overall.

The Red Lion Street changes are described as minor alterations to an existing service elevation, with signage remaining in the same proportions.

The George Street frontage would see what Lichfields call a "very minor visual enhancement" through recladding, door replacements and redecoration.

The Marks & Spencer at 13–14 George Street first opened in 1956, later expanding during the 1980s following the demolition of neighbouring No. 11 to create a larger two- and part three-storey extension.

The building today includes a modern retail frontage with extensive glazing at ground level.

To read the full application click here.

READ MORE: The Gym Group seeks to open new site in Richmond.

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