Knoops – decadent hot chocolate emporium opens in Richmond

By Rory Poulter

21st Oct 2021 | Local News

The Chocolate shop has over 22 variant strains and is opening in George street.
The Chocolate shop has over 22 variant strains and is opening in George street.

Knoops is set to opens its doors on George street in Richmond tomorrow – Friday - boasting a decadent menu of hot chocolates, chocolate milks, mochas and milkshakes.

The gourmet drinks company has a range of 22 chocolate recipes to choose between - from 28% white chocolate to 100% dark chocolate and everything in between.

Customers are invited to create their own concoctions with an exotic mix of added ingredients, ranging from orange zest and handmade marshmallows to chilli, nutmeg, turmeric, sea salt and Szechuan pepper.

And as well as enjoying the delicious concoctions on the spot, shoppers can also buy the ingredients from the store to take home and experiment themselves.

A small pouch of Knoopifier Buttons, which is enough for six servings, comes in at £5.95 and a 250g tube of its best-selling 34% milk chocolate flakes comes in at £9.25.

It even sells a Smeg Milk Frother + Hot Chocolate Maker, with free Knoops Chocolate flakes, at £149.

The small chain opened its first shop was in Rye, East Sussex in 2013, and the new outlet in Richmond's George Street brings the total to six.

The company describes 'Knoopology'

as the ability to experiment with flavours and fine ingredients to create a bespoke drink.

It said: "First, choose from our range of chocolate flakes. Then, pick your milk - dairy and plant-based all work to make hot and cold drinks.

"Finally, prepare any extras to add. A pinch of sea salt or some freshly grated orange zest are good starting points."

The company was founded by German chocolatier, Jens Knoop, who said: "I wanted to create new, exciting hot chocolates, better than anybody else's.

"'Knoopology' is about making the perfect personalised chocolate drink for you.

"I don't consider working as a chocolatier as work. When I'm not in the office or in the cafes, I am still cooking, eating, exploring as well as researching history, psychology and chemistry."

     

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