Chocolate fans are in for a cocoa powered treat as Hotel Chocolat, the luxury cacao grower and chocolatier, announces the opening of its latest concept store on George Street, Richmond.

Opening on 15 December 2024, the new location will also be home to Hotel Chocolat's Velvetiser Café, serving its Velvetised drinking chocolate alongside other hot drinks.

Guests can explore a wide range of customisable combinations, choosing from 18 different Velvetised flavours served hot, over ice, or as a Choc Shake.

The drinks can be tailored with dairy milk or plant-based alternatives, along with an array of other toppings.

Hotel Chocolat say that the 2,679 sq ft unit offers a 'welcoming' space for 35 guests, allowing the Richmond community to 'sit in, relax and enjoy their time' while browsing a select range of the brand's chocolates.

The team can also help customers find their chocolate 'Love Match' based on their preferred flavour profiles including smooth pralines, patisserie-inspired flavours and more.

Velvetiser Café from Hotel Chocolat serves a range of hot drinks (credit: Hotel Chocolat).

Commenting on the new store, Hotel Chocolat's, Omnichannel Director, Frankie Haynes, says: "We're thrilled to bring the Hotel Chocolat experience to the beautiful Richmond George Street.

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"Our new Velvetiser Café is designed to offer a relaxing space where people can enjoy our signature drinks and treats at a leisurely pace."

"The Richmond store marks another step in our expansion, and we're excited to continue offering more of these delightful, out-of-town experiences across the country in the coming years."

Hotel Chocolat will be offering 'surprise and delight' moments to customers who purchase on opening day, as well as 20% off the Velvetiser Cafe for VIP.ME members, the chocolatier's member club, which is free to join.

To find out more about Hotel Chocolat click here.

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