Families in Richmond can enjoy a free Easter activity this school holiday as local businesses come together to launch a town-wide trail.

The Great Richmond Easter Trail will run from 28 March to 12 April, inviting children and their families to explore Richmond town centre in search of hidden Easter characters displayed in shop windows.

Organised by Be Richmond, the trail encourages participants to collect letters along the route to spell out a secret word.

Once completed, families can claim a free chocolate treat and be entered into a prize draw.

The initiative aims to provide a fun, no-cost activity during the school holidays, while also supporting local businesses and encouraging more visitors to the high street.

Eleanor Miller, Marketing and Communications Manager at Be Richmond, said: "We're delighted to bring The Great Richmond Easter Trail back for families this spring.

"We know the school holidays can be an expensive time, so creating a completely free activity that encourages families to explore the town together is incredibly important to us.

"It's also a wonderful way to showcase the fantastic businesses we have here in Richmond and bring the community together."

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The trail finishes at Richmond Hill Hotel, where children who discover the secret word can head to 144 On The Hill to collect their chocolate reward.

Families can also continue the experience with a visit to Petersham Nurseries, where a free pack of spring seeds can be claimed with a trail voucher.

As part of the event, one lucky participant will win two tickets to a Spring Wine Tasting and Canapés experience at Petersham Nurseries, along with a Jellycat bunny.

Trail maps can be downloaded online or picked up from the Visit Richmond kiosk at Richmond Station. The prize draw closes on Sunday 12 April at 11:59pm.

READ MORE: 'No accident' that Richmond was named the best place to live in London, says council leader.

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